Right now the hair industry has a crisis on it’s hands. We’re not attracting enough young people into it! A problem that effects all of us involved within it, what are we all doing to help address this crisis? That’s why I’ve got Emma Bavin with me today, who’s gone about challenging exactly this crisis by creating the amazing Choose Hair initiative.

A specialist in recruitment services for the hair industry, Emma launched the Choose Hair initiative in 2017 as a not-for-profit campaign to inspire and encourage young people into a career within the hair industry. Curious to learn more on this initiative we’re going to hear today how Emma is urging us all to get involved by going into our local schools to shout out about hairdressing.

With less young people coming into hairdressing will stop the growth for salon businesses, which in turn will have a dramatic knock on effect the could diminish the hair industry. So like never before it’s never been more critical that we all take note and go about promoting this fun, creative and flexible career as an attractive option to the next generation of hairdressers.

With the industries media, manufactures and salons now putting their weight behind the Choose Hair initiative, we should all be incredibly thankful and supportive on what Emma is doing. And most recently with the Choose Hair campaign spreading the message by attending some of the industry’s most prestigious events, it’s the perfect time to now join the movement and shout loud and proud on the fabulous benefits of a career in hairdressing.

Hit that play button and lets do this!!